Lupa.cz

Skupina Prima mění strukturu vedení, obsah a výrobu sjednotí pod Jana Maxu
Mediální skupina Prima ohlásila s platností od 1. února změny ve své organizační struktuře. Vedení komerční televizní dvojky přistupuje k centralizaci výroby obsahu a sjednocení produktového vývoje.

Moderátorka Lucie Výborná končí na Radiožurnálu
Nejposlouchanější stanici Českého rozhlasu opouští moderátorka Lucie Výborná. Dlouholetá tvář Radiožurnálu, která zároveň patří mezi nejznámější hlasy stanice, odejde na konci ledna.

Šéfredaktoři kritizují ministerstvo zahraničí za selektivní přístup k médiím
Skupina šéfredaktorů českých médií se obrátila na Ministerstvo zahraničních věcí České republiky s výzvou, aby neomezovalo přístup novinářů na tiskovou konferenci člena vlády.

Dramaturgyně Otázek Václava Moravce končí. Podle ČT nerespektovala principy zvaní hostů
Vedení České televize odvolalo z týmu diskusního pořadu Otázky Václava Moravce dlouholetou dramaturgyni Hanu Andělovou. Důvodem je podle oficiálního stanoviska televize její přístup k výběru hostů. Ten měl být v rozporu s televizními pravidly.

Z technologické dominance do průměru. Česko možná zaspalo, sousedé ne
Česko jako technologický hub regionu ztrácí svou pozici. Ne proto, že by nerostlo. Ale proto, že okolní země rostou rychleji. Říkají to analytici z Deloitte, kteří reagují na poslední výsledky žebříčku Technology Fast 50. S pravidly technologií v průmyslu má ještě zásadně hnout umělá inteligence – ale její zavádění naráží v Česku na problémy.

Nova Sport a Oneplay získaly práva na klíčové ragbyové soutěže včetně MS 2027
Sportovní kanály Nova Sport a Oneplay rozšíří v příštích letech nabídku o nejvýznamnější světové ragbyové soutěže. Divákům zprostředkují mimo jiné tradiční Six Nations Championship, anglickou ligu Premiership Rugby, nový projekt World Rugby Nations Cup a kompletní pokrytí Rugby World Cup 2027.

Další varovný signál. Slovenská firma tvořící údajně revoluční čip dluží peníze na odvodech
Slovenská společnost Tachyum, která vyvíjí údajně revoluční procesor Prodigy, má finanční problémy. Slovenský Denník N upozornil na údaje v tamním obchodním rejstříku, podle něhož firma dluží pojišťovnám na odvodech za zaměstnance 150 tisíc eur, přes 3,6 milionu korun. Firma kromě Slovenska zaměstnává lidi v Brně a Silicon Valley.

Seznam udělal zisk 1,3 miliardy, vyplatil pěknou dividendu a matka se přestěhovala z Kypru mimo EU
Největší tuzemská internetová firma Seznam.cz zveřejnila účetní závěrku za finanční rok 2024, takže je možné se podívat na přesné hospodářské výsledky.

ČEZ oficiálně rozjel prodej poskytovatele internetu ČEZNET, oslovuje možné zájemce
Polostátní energetická společnost ČEZ formálně rozjela prodej svého poskytovatele internetu vystupujícího pod značkou ČEZNET, o čemž se začalo mluvit loni na podzim. Prodávajícím je firma Telco Pro Services, kterou ČEZ ovládá a která kromě koncového internetu poskytuje telekomunikační služby v rámci celé skupiny. Web E15 upozornil, že prodej řeší poradenská firma Roklen, která aktiva nabízí možným zájemcům.

ČVUT pošle na letošní olympiádu chytrá madla pro curling, budou pomáhat rozhodčím
Elektronická madla curlingových kamenů vyvinutá týmem z Univerzitního centra energeticky efektivních budov (UCEEB) ČVUT ukáží své možnosti na letošních zimních olympijských hrách. Po úspěšných zkouškách na kvalifikačních turnajích ve finské Lohje a kanadské Kelowně je jejich nasazení do olympijských turnajů potvrdila Světová curlingová federace.

SkyShowtime v Česku zdražuje předplatné
Streamovací platforma SkyShowtime oznámila úpravu ceníku pro český trh, která se dotkne všech úrovní předplatného. Změny vstoupí v platnost 24. února 2026 a projeví se při nejbližším datu obnovení služby po tomto termínu.

Rentgen jako zadní vrátka. Kyberbezpečnost nemocnic v ČR se moc nelepší, mezi ústavy jsou dramatické rozdíly
Kyberútoků na české nemocnice je méně než dřív, čas na jásání ale ještě nepřišel. Zlepšení ochrany zdravotnických zařízení brání i nedostatek peněz.

České želízko v evropském ohni. Tvrdohlavý Čech přiměl Stanford upravit pro něj pravidla a s dcerou Ursuly von der Leyen učí počítače číst planetu
Marek Miltner stojí za startem Pange AI, česko-amerického startupu, který nedávno získal investici milion dolarů a učí umělou inteligenci číst mapy světa. Založil jej s Johannou von der Leyen a jejich dosah zasluhuje hodně pozornosti.

Mediální zákony míří k poslancům. Na programu je kontrola ČT i evidence majitelů
Kontrolorům NKÚ by se měla otevřít cesta do účetnictví Kavčích hor a Českého rozhlasu. A majitelé soukromých médií mají být ve veřejném rejstříku.

Qubity: Nejmladší návrhář kvantových čipů je z ČR, Češi se podílí na vývoji fotoniky pro kvantové IT
Pravidelný přehled novinek z rozsáhlého a rozvíjejícího se oboru kvantových počítačů, který vydáváme ve spolupráci s blogem Qubits.cz.

Grafické karty opět zdraží, SSD disky zdražují už teď, čeští operátoři prodloužili smlouvy s Huawei
Nejmladší tvůrce kvantových čipů je Čech. První „papírová“ baterie je zde. Musk chystá nový AI superpočítač. Zprávy z IT, každý pátek na Lupě.

Klíčová světová velmoc v čipech a počítačích si z ČR udělala malou základnu. Chce za to něco, co zřejmě nedodáme
Tchaj-wan by chtěl mezinárodní uznání, členství v OSN a další znaky samostatného státu. V Česku a Evropě rozjel propagandu, ale mnoha cílů asi nedosáhne.

„Je to byznys, ne náboženství.“ Netflix popsal, o co mu jde při nákupu HBO a filmových studií
Netflix chce přesvědčit úřady, aby spojení s HBO posuzovaly s ohledem na totální proměnu zábavního průmyslu v posledních letech.

Sídlo startupu v Česku se nenosí. Odchod do ciziny je také obvyklým doporučením investorů
Tři největší investice roku 2025 do českých startupů mají jednu zásadní věc společnou – ani jedna z firem nemá sídlo v Česku. Nejpozději ve chvíli, kdy byznys z domácích inovací roste, jejich právní adresy a kapitál putují jinam. Ve velkém to zakladatelům také radí investoři. A že je to dobrý nápad, potvrzují i čísla: startupy českých zakladatelů v zahraničí mají 4,5krát vyšší investice než doma.

Další americký kolos se snaží přesvědčit Evropu, že vláda USA nekrade naše data. Vyjde ho to na 190 miliard
Po Microsoft se situaci ohledně možného vydávání dat evropských zákazníků z amerických cloudů snaží řešit i největší cloud světa Amazon Web Services.

Google Search Central

Search Central Live is coming back to South America

Search Central Live is coming back to South America! After many successful events in the region, we're continuing our mission to help you enhance your site's performance in Google Search.

Search Central Live APAC 2025 Recap: A Note of Gratitude

It has been a busy second half of the year for the Search Central Live (SCL) team! Zipping through the busy streets of Bangkok to the skyscrapers of Tokyo and the vibrant harbor of Hong Kong, we've been on a mission to connect, share, and—most importantly—listen.

Introducing weekly and monthly views in Search Console

Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views. This new functionality allows you to adjust the time aggregation of any of the performance charts, helping you smooth out daily changes and focus on the overall trend of traffic to your website.

Introducing social channels in Search Console

Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. With this update, we are expanding the Search Console Insights report to include performance data not only for your website, but also for some of your social channels. This new integration allows you to review Search performance of social channels associated with your website directly within Search Console.

Streamline your Search Console analysis with the new AI-powered configuration

The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding the exact data you need can take more time than you'd like. Today, we're excited to announce an experimental feature in the Performance report designed to reduce the effort it takes for you to select, filter, and compare your data: AI-powered configuration.

Introducing the Branded queries filter in Search Console

We're happy to announce we're providing an additional tool to analyze the performance of your website by query type in the Search Console Performance Report: the branded queries filter. This new feature is designed to help analyze the queries driving traffic to your site by automatically differentiating between branded and non-branded queries.

Adding context to your Search Console data with custom annotations

We're always looking for new ways to help you understand your data and make smarter decisions when it comes to Google Search. That's why we're happy to announce a new feature within the Search Console performance reports: Custom annotations. This feature is designed to empower you to add your own contextual notes directly to your performance charts. Think of it as a personal notebook for your Search data.

More ways to share your shipping and returns policies with Google

We're excited to announce that we're now expanding the options for merchants to provide shipping and returns information, even if they don't have a Merchant Center account. Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data.

Search Central Live is back in Zurich!

We're thrilled to announce our upcoming Search Central Live Zurich on December 9th! This is a fantastic opportunity for SEO and digital marketing professionals to connect, learn and engage with each other and the Google Search teams.

Here's an update on our efforts to simplify the search results page

We're constantly working to simplify the search results page, so that it's quick and easy to find the information and websites you're looking for. As part of this effort, we regularly evaluate all of our existing features to make sure they're still useful, both for people searching on Google and for website owners.

Introducing Query groups in Search Console Insights

We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries. One of the challenges when analyzing search performance data is that there are many different ways to write the same query: you might see a dozen different variations for a single user question - including common misspellings, slightly different phrasing, and different languages. Query groups solve this problem by grouping similar queries.

Search Central Live Dubai 2025

For the first time, Search Central Live is coming to Dubai on October 21, 2025! After events in Europe, Latin America, and Asia, we're continuing our mission to help you enhance your site's performance in Google Search, live in Dubai, UAE.

Announcing the store widget: build shopper confidence and drive sales

When shoppers are online, knowing which store to buy from can be a tough decision. The new store widget powered by Google brings valuable information directly to a merchant's website, which can turn shopper hesitation into sales. It addresses two fundamental challenges ecommerce retailers face: boosting visibility and establishing legitimacy. The widget helps you attract customers and encourage them to make a purchase. Businesses using the store widget on their websites saw up to 8% higher sales within 90 days compared to similar businesses without it.

Search Central Live Tokyo: The 2025 Return

Get ready, Japan! We're thrilled to announce the return of Search Central Live Tokyo on Nov 7, 2025! If you are fluent in Japanese and are interested, read on! We're bringing back all the elements you loved, with even more opportunities for you to shape the experience.

Search Central Live Hong Kong 2025: Event in Chinese focusing on international ecommerce

As part of our broader APAC plan, which includes new Deep Dive events and two local language editions, we are happy to announce the details for our Chinese language event: Search Central Live Hong Kong!

Search Central Live is back to Mexico City

We're very excited to announce that Search Central Live is coming back to Ciudad de Mexico on September 25! Following successful events throughout the world earlier this year, we're continuing our mission to helpyou enhance your site's performance in Google Search.

Introducing the Google Trends API (alpha): a new way to access Search Trends data

We're excited to announce the Google Trends API alpha test. This new API will help Researchers, Journalists, and Developers to understand Search behaviors and patterns. While Trends data is available through the Trends website, the API provides new ways to use the data inside your organization in a scalable way.

The new Search Console Insights report is here

We're excited to announce the launch of the new Search Console Insights report. The new report offers even more insights and a deeper integration with Search Console's Performance report. With this change, we aim to streamline your workflow, make it easier to find opportunities to improve your site's performance, and provide more ways to explore specific areas of interest.

SCL Deep Dive APAC 2025: Community Speakers and a New Format

We hope you're as excited about Search Central Live Deep Dive APAC as we are! With just a few weeks to go, we wanted to share an exciting experiment that we're planning to run at the event, and introduce our community speakers. Let's start with the experiment.

Simplifying the search results page

As part of our ongoing efforts to simplify the Google Search results page, we will be phasing out support for a few structured data features in Search. We regularly evaluate the usefulness of Search features, both for users and website owners.

Adding markup support for loyalty programs

Member benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we're adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.

Top ways to ensure your content performs well in Google's AI experiences on Search

As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search experiences, such as AI Overviews and our new AI Mode. The underpinnings of what Google has long advised carries across to these new experiences. Focus on your visitors and provide them with unique, satisfying content. Then you should be well positioned as Google Search evolves, as our core goal remains the same: to help people find outstanding, original content that adds unique value. With that in mind, here are some things to consider for success in Google Search all around, including our AI experiences.

App deep links: connecting your website and app

Since 2013, Search has recognized the importance of app deep links in a mobile-centric world. In this post, we'll review the current state of app deep links — take a look at what they are, the benefits of using them, and how to implement them effectively.

Register now for Search Central Live Deep Dive 2025

We're ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event that will be held in Bangkok, Thailand this year on July 23-25!

The Search Analytics API now supports hourly data

A few months ago, we announced an improved way to view recent performance data in Search Console. The "24 hours" view includes data from the last available 24 hours and appears with a delay of only a few hours. This view can help you find information about which pages and queries are performing in this recent timeframe and how content you recently published is picking up.

Robots Refresher: Future-proof Robots Exclusion Protocol

In the previous posts about the Robots Exclusion Protocol (REP) we explored what's already possible to do with its various components — namely robots.txt and the URI level controls. In this post we will explore how the REP can play a supporting role in the ever-evolving relation between automatic clients and the human web.

Get Ready for Search Central Live Asia Pacific 2025

Hello 2025! (Yeah, we know, time flies!) We've had some exciting plans in the works for Search Central Live (SCL) Asia Pacific this year, and we're super excited to let you in on what we've been up to. We've been listening closely to your feedback, and we're cooking up something different than what we usually do–something bigger, deeper, and more tailored to you!

Robots Refresher: page-level granularity

With the robots.txt file, site owners have a simple way to control which parts of a website are accessible by crawlers. To help site owners further express how search engines and web crawlers can use their pages, the web standards group came up with robots meta tags in 1996, just a few months after meta tags were proposed for HTML (and anecdotally, also before Google was founded). Later, X-Robots-Tag HTTP response headers were added. These instructions are sent together with a URL, so crawlers can only take them into account if they're not disallowed from crawling the URL through the robots.txt file. Together, they form the Robots Exclusion Protocol (REP).

Robots Refresher: robots.txt - a flexible way to control how machines explore your website

A long-standing tool for website owners, robots.txt has been in active use for over 30 years and is broadly supported by crawler operators (such as tools for site owners, services, and search engines). In this edition of the robots refresher series, we'll take a closer look at robots.txt as a flexible way to tell robots what you want them to do (or not do) on your website.

Search Central Live is going to Madrid

We're very excited to announce that Search Central Live is going to Madrid for the first time on April 9! The event will have a mix of presenters from the Google Search, News, and Partnerships teams and the content will be delivered in English and Spanish, but we'll have live translation.

First Search Central Live in South Africa

On April 2, 2025 we'll be in Johannesburg, South Africa for the very first Search Central Live event in Africa! We're excited to welcome you at Search Central Live South Africa and talk about all things Google Search!

Robots Refresher: introducing a new series

Every now and then we get questions about robots.txt, robots meta tags, and the control functionality that they offer. Following our December series on crawling, we thought this would be the perfect time to put together a light refresher. So, if you're curious about these controls, follow along in this new blog post series!

Search Central Live is going to New York City
We're excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025. The Google Search team has organized events in the city several times, but this time we're bringing our main Search event to the city that never sleeps. Come and join us for a day of discussion, listening, and meeting new people.

Simplifying the visible URL element on mobile search results

Mobile searchers will soon see a cleaner, more streamlined look for how URLs appear in search results. Initially introduced as part of the "site hierarchy" feature, we've found that the breadcrumb element isn't as useful to people who are searching on mobile devices, as it gets cut off on smaller screens. Starting today, we'll no longer show breadcrumbs on mobile search results in all languages and regions where Google Search is available (they continue to appear on desktop search results).

Search Central Live is returning to Brazil
We're excited to announce that Search Central Live is returning to São Paulo in 2025. Following our successful events in 2023 and 2024, we're continuing our mission to help Brazilian businesses enhance their site's performance in Google Search. And this year we're visiting Recife for the first time.

Crawling out of December: the 2024 recap

It might happen that by the end of this post you're going to try to decide who wrote this blog post, a large language model (LLM) or Gary. And you'd be right to ponder that and delve into the intricacies of the language used that gives away LLMs, for this is the time of the year when we can get away with publishing a blog post with barely any review (future Gary will deal with the potential, nay, likely fallout I guess). As we often do in the last post of a year, we're looking at what happened on Google Search Central in 2024 according to an LLM (or Gary), and maybe hinting at what might be coming in 2025 (but maybe this is just a hook to keep you reading...).

Crawling December: CDNs and crawling

Content delivery networks (CDNs) are particularly well suited for decreasing latency of your website and in general keeping web traffic-related headaches away. This is their primary purpose after all: speedy delivery of your content even if your site is getting loads of traffic. The "D" in CDN is for delivering or distributing the content across the world, so transfer times to your users is also lower than just hosting in one data center somewhere. In this post we're going to explore how to make use of CDNs in a way that improves crawling and users' experience on your site, and we also look at some nuances of crawling CDN-backed sites.

Crawling December: Faceted navigation

Faceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully. Why? Because it can generate a near-infinite number of URLs, which causes all sorts of crawling problems.

Search Central Live Kuala Lumpur and Taipei 2024: Recap

The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large thanks to the over 600 people who attended the events! We were thrilled to see the level of enthusiasm and engagement from attendees even if, on the day prior to the Taipei event, we collectively had to deal with typhoon Kong Rey, the first supertyphoon in Taiwan's history to make landfall after mid-October. Here's a deeper dive into what made these events so special and what's next.

An improved way to view your recent performance data in Search Console
To better help you monitor the recent performance of your content, we're launching the '24 hours' view to the SC performance reports and improving the freshness of the data. We're rolling out these changes to all properties gradually over the next few months, so you might not see changes right away.

Crawling December: HTTP caching
Allow us to cache, pretty please. As the internet grew over the years, so did how much Google crawls. While Google's crawling infrastructure supports heuristic caching mechanisms, in fact always had, the number of requests that can be returned from local caches has decreased: 10 years ago about 0.026% of the total fetches were cacheable, which is already not that impressive; today that number is 0.017%.

Crawling December: The how and why of Googlebot crawling
You may have heard that Google Search needs to do a bit of work before a web page can show up in Google Search results. One of these steps is called crawling. Crawling for Google Search is done by Googlebot, a program running on Google servers that retrieves a URL and handles things like network errors, redirects, and other small complications that it might encounter as it works its way through the web. But there are a few details that aren't often talked about. Each week this month we're going to explore some of those details as they may have a significant effect on how your sites are crawled.